ISO 639-1 code: en, th, ja, zh
50–60 characters recommended. Include primary keyword first.
120–160 characters. Include keyword + call-to-action.
Up to 10 keywords. Comma-separated. (Bing/Baidu still use this.)
Absolute URL. Use on every page including the canonical page itself.
60–90 characters. Can differ from <title>.
60–200 characters.
1200×630px, JPG/PNG, max 1MB. Absolute URL.
Format: language_TERRITORY (e.g. en_US, th_TH)
Max 200 characters.
1200×628px for summary_large_image.
Place favicon.ico, favicon.svg, apple-touch-icon.png, icon-192.png, icon-512.png, and manifest.json in your site root.